case study
case study
Blackhawk Law:
Building a stronger local brand
Blackhawk Law:
Building a stronger local brand
Blackhawk Law:
Building a stronger local brand
A brand, marketing and digital strategy brought to life through a refreshed online presence, clearer positioning and a new website designed to build trust and support growth.
A brand, marketing and digital strategy brought to life through a refreshed online presence, clearer positioning and a new website designed to build trust and support growth.
INDUSTRY
Legal Services
LOCATION
Franklin
DURATION
Ongoing
THE CHALLENGE
THE CHALLENGE
A strong reputation. A brand ready to grow.
A strong reputation. A brand ready to grow.
A strong reputation. A brand ready to grow.
Blackhawk Law had built a strong reputation through referrals, trusted relationships and practical legal advice. As the firm continued to grow, the opportunity was to create a more consistent brand and digital presence that reflected its people, expertise and connection to Franklin.
Blackhawk Law had built a strong reputation through referrals, trusted relationships and practical legal advice. As the firm continued to grow, the opportunity was to create a more consistent brand and digital presence that reflected its people, expertise and connection to Franklin.
Stand out in a competitive legal market
Stand out in a competitive market
Stand out in a competitive market
Modernise the digital presence
Modernise the digital presence
Communicate a stronger brand
Build a stronger brand
Strengthen referrals & retention
Strengthen client referrals
Increase visibility across Franklin
Grow visibility in Franklin
Support sustainable business growth
Support sustainable growth
MY APPROACH
MY APPROACH
An integrated strategy for sustainable growth.
An integrated strategy for sustainable growth.
An integrated strategy for sustainable growth.
A holistic, long-term strategy focused on every stage of the customer journey.
A holistic, long-term strategy focused on every stage of the customer journey.
A holistic, long-term strategy focused on every stage of the customer journey.
Brand
Strategy
Brand Strategy
Refined brand positioning around trust, expertise and local connection.
Refined brand positioning around trust, expertise and local connection.
Website
Strategy
Website Strategy
Designed and developed a responsive website focused on clarity, trust and enquiries.
Designed and developed a responsive website focused on clarity, trust and enquiries.
Customer Lifecycle
Customer
Lifecycle
Customer Lifecycle
Mapped key client touchpoints to support stronger relationships and repeat business.
Mapped key client touchpoints to support stronger relationships and repeat business.
Content
Strategy
Content Strategy
Developed clear, useful content to communicate expertise and build client confidence.
Created educational content to build trust and position Blackhawk as experts.
Developed clear, useful content to communicate expertise and build client confidence.
Community Marketing
Community
Marketing
Community Marketing
Identified opportunities to strengthen Blackhawk's visibility and local connections.
Recommended initiatives to strengthen Blackhawk's presence in the community.
Recommended initiatives to strengthen Blackhawk’s presence in the community.
Growth
Marketing
Growth Marketing
Established a framework for digital visibility, referrals and performance tracking.
Established a framework for digital visibility, referrals and performance tracking.
WHAT WAS DELIVERED
✓ Brand & Marketing Strategy (2026 - 2027)
✓ Brand Positioning & Messaging
✓ Website Strategy & Wireframes
✓ Website Design & Development
✓ Website Copy & SEO
✓ Content & Communications Strategy
✓ Customer Journey Mapping
✓ Lifecycle Marketing Plan
✓ Referral Strategy
✓ Community Engagement Strategy
✓ Digital Marketing Framework
✓ KPI & Growth Measurement Plan
✓ Brand & Marketing Strategy
✓ Brand Positioning & Brand Story
✓ Brand Personality & Brand Promise
✓ Marketing Roadmap
✓ Website Strategy & Wireframe Direction
✓ Content Strategy
✓ Customer Journey Mapping
✓ Lifecycle Marketing Plan
✓ Referral Strategy
✓ Community Engagement Strategy
✓ Digital Marketing Framework
✓ KPI & Growth Measurement Plan
✓ Brand & Marketing Strategy
✓ Brand Positioning & Story
✓ Brand Personality & Promise
✓ Marketing Roadmap
✓ Website Strategy
✓ Content Strategy
✓ Customer Journey Mapping
✓ Lifecycle Marketing Plan
✓ Referral Strategy
✓ Community Strategy
✓ Digital Marketing Framework
✓ Growth Measurement Plan
What we've established
The project has created a stronger foundation for growth:
Clearer and more consistent brand positioning.
A modern, responsive website designed around client needs.
Stronger visibility of the team, expertise and local connection.
More accessible service information and enquiry pathways.
Improved foundations for search visibility and digital measurement.
A connected strategy for ongoing content, referrals and growth.
PROJECT HIGHLIGHTS
PROJECT HIGHLIGHTS
Brand strategy & positioning
A clearer brand foundation built around practical advice, trusted relationships and local connection.
Brand strategy & positioning
A clearer brand foundation built around practical advice, trusted relationships and local connection.
Brand strategy & positioning
A clearer brand foundation built around practical advice, trusted relationships and local connection.
Website design & development
A complete website redesign, from strategy and content to responsive design, development and launch.
Website design & development
A complete website redesign, from strategy and content to responsive design, development and launch.
Website design & development
A complete website redesign, from strategy and content to responsive design, development and launch.
Content & communication strategy
A connected content approach that communicates Blackhawk's expertise and supports ongoing visibility.
Content & communication strategy
A connected content approach that communicates Blackhawk's expertise and supports ongoing visibility.
Content & communication strategy
A connected content approach that communicates Blackhawk's expertise and supports ongoing visibility.
Ready to get started?
Ready to get started?
Let’s create a marketing approach that drives real results for your business.
Let’s create a marketing approach that drives real results for your business.
Ready to get started?
Let’s create a marketing approach that drives real results for your business.
Let's Talk →