Marketing has always been about more than campaigns. It's about understanding people, solving commercial challenges and helping organisations grow with confidence.

Over the past decade, I've led marketing across telecommunications, professional services, property, healthcare and not-for-profit organisations in New Zealand and the UK.

Across both B2B and B2C, I've developed brands, launched products and services, built websites, led go-to-market strategies and delivered marketing that supports commercial growth.

Along the way, I realised the businesses I enjoyed working with most weren't necessarily the biggest — they were the ones with passionate people, ambitious goals and a genuine desire to make a difference.