BRAND STRATEGY & POSITIONING
BRAND STRATEGY & POSITIONING
BRAND STRATEGY & POSITIONING
A strong brand helps the right people choose you.
A strong brand helps the right people choose you.
A strong brand helps the right people choose you.
A clear brand strategy defines what makes your business different, strengthens your positioning and builds trust with the right audience.
A clear brand strategy defines what makes your business different, strengthens your positioning and builds trust with the right audience.
Clear positioning
Memorable
brand identity
Stronger audience connection
THIS SERVICE IS IDEAL IF YOU…
THIS SERVICE IS IDEAL IF YOU…
HOW WE WORK TOGETHER
HOW WE WORK TOGETHER
A considered approach to building your brand.
A considered approach to building your brand.
A considered approach to building your brand.
A considered approach to building your brand.
WHAT YOU GET
WHAT YOU GET
A brand that's clear, consistent and built to grow with you.
A brand that’s clear, consistent and built to grow with you.
A brand that’s clear, consistent and built to grow with you.
A brand that’s clear, consistent and built to grow with you.
Together we'll define your positioning, messaging and brand story to create a brand that connects with your audience and supports growth.
Together we'll define your positioning, messaging and brand story to create a brand that connects with your audience and supports growth.
Go-to-market strategy
Proposition & messaging
Launch planning & timelines
Campaign development & execution
✓ Brand strategy
✓ Messaging & positioning
✓ Value proposition
✓ Brand identity & guidelines
✓ Brand strategy
✓ Messaging & positioning
✓ Value proposition
✓ Brand identity & guidelines
✓ Canva Brand Kit Setup
✓ Marketing collateral
✓ Tone of voice
✓ Brand story
Go-to-market strategy
Proposition & messaging
Launch planning & timelines
Campaign development & execution
✓ Canva Brand Kit Setup
✓ Marketing collateral
✓ Tone of voice
✓ Brand story
✓ Brand strategy
✓ Messaging & positioning
✓ Value proposition
✓ Brand identity & guidelines
✓ Canva Brand Kit Setup
✓ Marketing collateral
✓ Tone of voice
✓ Brand story
Feel like your brand doesn't clearly reflect your business or values.
Feel like your brand doesn't clearly reflect your business or values.
Feel like your brand doesn’t clearly reflect your business or values.
Feel like your brand doesn’t reflect your business.
Struggle to stand out in a crowded or competitive market.
Struggle to stand out in a crowded or competitive market.
Struggle to stand out from the competition.
Have inconsistent messaging or a brand that feels all over the place.
Have inconsistent messaging or a brand that feels all over the place.
Have inconsistent messaging or branding.
Are growing or repositioning and need a brand that supports your next stage.
Are growing or repositioning and need a brand that supports your next stage.
Growing or repositioning and need a stronger brand.
1
Discover
1
Discover
1
Discover
1
Discover
We learn about your business,
audience, goals and what
makes you different.
We learn about your
business, audience
and goals.
We learn about your business, audience, goals and what makes you different.
We learn about your business, audience, goals and what makes you different.
2
Research
2
Research
2
Research
2
Research
We dive into your market,
competitors and customers
to find opportunities.
We dive into your market, competitors and customers to find opportunities.
We dive into your market, competitors and customers to find opportunities.
3
Define
3
Define
3
Define
3
Define
We define your positioning,
brand pillars, messaging and
brand story.
We define your positioning,
brand messaging, pillars
and story.
We define your positioning, brand pillars, messaging and brand story.
We define your positioning, brand pillars, messaging and brand story.
4
Design
4
Design
4
Design
4
Design
We bring your brand to life
with visual direction, identity
elements and tone of voice.
We bring your brand to life with visual direction, identity elements and tone of voice.
We bring your brand to life with visual direction, identity elements and tone of voice.
5
Deliver
5
Deliver
5
Deliver
5
Deliver
You receive your brand
guidelines and everything
you need to launch.
You receive your brand guidelines and everything you need to launch.
You receive your brand guidelines and everything you need to launch.
Brand thinking grounded in your business.
THE BRANCH CO. DIFFERENCE
Senior
expertise
Over a decade of marketing experience.
Practical
advice
Clear, practical advice and direction.
Tailored
support
Support shaped around your business.
Real
partnership
A trusted extension
of your team.
Brand thinking grounded in your business.
THE BRANCH CO. DIFFERENCE
Senior
expertise
Over a decade of marketing experience.
Practical
advice
Clear, practical advice and direction.
Tailored
support
Support shaped around your business.
Real
partnership
A trusted extension
of your team.
GOOD TO KNOW
Frequently asked questions
Frequently asked questions
Frequently asked questions
Helpful guidance on building a stronger brand, refining your positioning and communicating your value.
Helpful guidance on building a stronger brand, refining your positioning and communicating your value.
Explore related marketing services
Explore related marketing services
Explore related marketing services
Let’s build a brand that sets you apart.
Let’s build a brand that sets you apart.
Book a discovery call and let’s create a brand your customers will remember.
Book a discovery call and let’s create a brand your customers will remember.
Let’s build a brand that sets you apart.
Let’s build a brand that sets you apart.
Book a discovery call and let’s create a brand your customers will remember.
Book a discovery call and let’s create a brand your customers will remember.
Let's Talk →