BRAND STRATEGY & POSITIONING



BRAND STRATEGY & POSITIONING





BRAND STRATEGY & POSITIONING

A strong brand helps the right people choose you.

A clear brand strategy helps you define what makes your business different, build trust with the right audience and create a brand people remember.

Clear positioning

Memorable
brand identity

Stronger connection with your audience

Connect with customers

Amanda Nicolson, founder of The Branch Co., smiling in a bright workspace.
Amanda Nicolson, founder of The Branch Co., smiling in a bright workspace.
Amanda Nicolson, founder of The Branch Co., smiling in a bright workspace.
Amanda Nicolson, founder of The Branch Co., smiling in a bright workspace.

THIS SERVICE IS IDEAL IF YOU…

THIS SERVICE IS IDEAL IF YOU…

HOW WE WORK TOGETHER

HOW WE WORK TOGETHER

A simple, strategic process.

A simple, strategic process.

WHAT YOU GET

WHAT YOU GET

A brand that's clear, consistent and built to grow with you.

A brand that’s clear, consistent and built to grow with you.

A brand that’s clear, consistent and built to grow with you.

A brand that’s clear, consistent and built to grow with you.

Together we’ll define what makes your business different and create a brand that builds trust, connects with your audience and supports long-term growth.

Together we’ll define what makes your business different and create a brand that builds trust, connects with your audience and supports long-term growth.

Together we’ll define what makes your business different and create a brand that builds trust, connects with your audience and supports long-term growth.

Go-to-market strategy

Proposition & messaging

Launch planning & timelines

Campaign development & execution

Brand strategy
Messaging & positioning
Value proposition
Brand identity & guidelines

Brand strategy
Messaging & positioning
Value proposition
Brand identity & guidelines

Brand strategy
Messaging &
positioning
Value proposition
Brand identity &
guidelines

Go-to-market strategy

Proposition & messaging

Launch planning & timelines

Campaign development & execution

Canva Brand Kit Setup
Marketing collateral
Tone of voice
Brand story

Canva Brand Kit Setup
Marketing collateral
Tone of voice
Brand story

Canva Brand Kit Setup
Marketing collateral
Tone of voice
Brand story

Hand-drawn botanical illustration.

Brand strategy

Messaging & positioning

Value proposition

Brand identity & guidelines

Canva Brand Kit Setup

Marketing collateral

Tone of voice

Brand story

Feel like your brand doesn't clearly reflect your business or values.

Feel like your brand doesn’t clearly reflect your business or values.

Struggle to stand out in a crowded or competitive market.

Have inconsistent messaging or a brand that feels all over the place.

Are growing or repositioning and need a brand that supports your next stage.

1
Discover

1
Discover

We learn about your business,
audience, goals and what
makes you different.

We learn about your business,
audience, goals and what
makes you different.

2
Research

2
Research

We dive into your market,
competitors and customers
to find opportunities.

We dive into your market,
competitors and customers
to find opportunities.

3
Define

3
Define

We define your positioning,
brand pillars, messaging and
brand story.

We define your positioning,
brand pillars, messaging and
brand story.

4
Design

4
Design

We bring your brand to life
with visual direction, identity
elements and tone of voice.

We bring your brand to life
with visual direction, identity
elements and tone of voice.

5
Deliver

5
Deliver

You receive your brand
guidelines and everything
you need to launch.

You receive your brand
guidelines and everything
you need to launch.

Build a brand your customers remember and trust.

THE BRANCH CO. DIFFERENCE

THE BRANCH CO. DIFFERENCE

Senior

expertise

Over a decade of marketing experience.

Practical
advice

Clear, honest recommendations.

Tailored
support

Built around your business.

Real
partnership

A trusted extension
of your team.

Let’s build a brand that sets you apart.

Let’s build a brand that sets you apart.

Book a discovery call and let’s create a brand your customers will remember.

Terracotta vase with green botanical stems.
Decorative botanical illustration used as a page accent.